TECHNOLOGY

TECHNOLOGY_icon_mal-9
Mobile & Web Advertising Technology

PRESCRIPTIVE ANALYTICS
TECHNOLOGY_icon_mal-9 A CHALLENGE POSED BEFORE ADVERTISERS

What ways are there to raise the effectiveness of marketing campaigns without discarding the warrants of consistency and losing financial and other resources?

TECHNOLOGY_icon_mal-9 MEDIAPARADES STEPS TO DEAL WITH THE CHALLENGE

A special feature of MEDIAPARADE is that our activities are dedicated to the implementation of prescriptive analytics model that has obvious immunities and benefits as compared to the rival algorithms due to specifying the powerful automatics of instantaneous appraisal of outcomes on the basis of the operators individual decisions. At the core of this lies the delivery of signal describing the targets with the greatest prospective conversion estimate upon the execution of each individual action. This view in theory and practice allows the saving of serious amounts of cash and time. Furthermore, MEDIAPARADE is applying the process of automated optimization that uses the input data as its variables, which is even more advanced solution for the related tasks.

FRAUD SECURITY & TRAFFIC MONITORING

MEDIAPARADE is quipped with powerful programs for fraud security that exponentially enhance actual conversion statistics, diminish wasted resources and optimizes revenues. A specified set of criteria are in this process evaluated by a program on the basis of 100-point scale. The MEDIAPARADEs monitoring procedures utilize the three primary sources of data:

TECHNOLOGY_icon_mal-9 Third party traffic scans
TECHNOLOGY_icon_mal-9 Site views
TECHNOLOGY_icon_mal-9 Numerous visitor behavior parameters
SAFETY FROM MALWARE

Campaigns, irrespective of their scope, are subjected the crucial yet non-sophisticated malware checking routine featuring the steps listed below:

TECHNOLOGY_icon_mal-9 Campaign package passes the validation by special monitoring software.
TECHNOLOGY_icon_mal-9 MEDIAPARADE specialists on top of that manually check the package with cutting-edge tools to ultimately ensure the absence of threats before its uploaded to the platform.
TECHNOLOGY_icon_mal-9 Campaign having been launched, MEDIAPARADE software monitors the traffic in insitu mode, and if malware is noticed, the activity is halted until additional validation and filtering procedures are executed.
TARGET APPROACHES
TECHNOLOGY_icon_mal-9 Contextual
TECHNOLOGY_icon_mal-9 Linguistic
TECHNOLOGY_icon_mal-9 Location
TECHNOLOGY_icon_mal-9 Device-based
TECHNOLOGY_icon_mal-9 Platform-based
TECHNOLOGY_icon_mal-9 Operating System
TECHNOLOGY_icon_mal-9 Channel
TECHNOLOGY_icon_mal-9 Internet Service Provider
TECHNOLOGY_icon_mal-9 IP Range
TECHNOLOGY_icon_mal-9 Ad Scheduling
CONVERSION PROBABILISTIC EVALUATION

MEDIAPARADE uses an utmost array of probabilistic methods to track and analyze traffic by considerable list of parameters. Our clients may choose between the routines of conversion and performance evaluation and tracking procession that can be categorized in a number of ways:

TECHNOLOGY_icon_mal-9 Devices PC, tablets, mobile
TECHNOLOGY_icon_mal-9 OS Android, iOS, Windows
TECHNOLOGY_icon_mal-9 Sources web, app, mobile, etc

MEDIAPARADEs conversion evaluation is typically founded on:

Common identifier (SUBID, MSID, MAC, etc)
HTML5 mobile cookies
Affiliate URL